This morning, Volvo announced the latest award for its flagship crossover, the luxurious XC90. The Rocky Mountain Automotive Press (RMAP), a non-profit media association now in its 10th year, recently named the premium utility vehicle "Crossover of the Year." The award was presented during a media event last night, ahead of the Denver Auto Show.
The RMAP awards aim to recognize outstanding vehicles that are new or significantly revised for the 2016 model year. In consideration for this year's awards, the panel of jurors compared several vehicles on the basis of performance, fuel economy, value, and vehicle features. After the field was narrowed down to three models, Hyundai Tucson, Nissan Murano and Volvo XC90, the entire RMAP membership voted to select the winner. When voting was complete, the XC90 stood tall as the victor.
“The Rockies and greater Midwest are very important markets for Volvo and we are grateful to receive this honor,” said Lex Kerssemakers, President and CEO, Volvo Car USA. “Volvo understands people in this area want to lead healthy, active lifestyles and the XC90 enables that.”
